Demand Planning (DP)
ICRON DP enables enterprises to control customer demand across their value chain. With the ICRON DP companies can accurately model their multiple forecasting inputs creating their unique forecasting algorithms and methodologies to drive forecast improvement across all types of products (fast- and slow-moving, lumpy, short life cycle, trending, steady, highly seasonal, causal driven) on different levels across your value chain.
ICRON DP introduces demand optimization to your organization by applying mathematical optimization techniques to identify the best combination of price and promotion to achieve desired sales, gross margin, inventory or market share objectives.
ICRON DP Model allows you to pinpoint and predict customer demand with the highest level of accuracy by using your own business logic:
- Multiple modeling techniques (Exponential smoothing – single, double, triple, multipe, multiple and linear regression etc
- Statistical forecast decomposition (level, trend, seasonality, baseline, etc.)
- Custom forecasting rules (to support difficult items such as new promoted items, slow moving, discontinued products etc.)