ICRON will be a Silver Exhibitor at the upcoming Gartner Supply Chain Executive Conference 2019 on 17th-19th June 2019 in Barcelona, Spain. Click here to find out more.

Tire Production


Over one billion tires are manufactured annually worldwide. Tire manufacturing is a complex process, involving various components manufactured from raw materials such as rubber, wire, carbon black and chemical compounds, which are assembled and then cured in a press under heat and pressure. Tire manufacturing plants are generally divided into proprietary or separate units such as mixing, component preparation, assembly, curing, and final finish. Coordination between these manufacturing processes is essential in order to ensure effective tire production planning activities.

Rule-based, traditional planning methods are not capable of coping with this complexity, as they fail to take into account sudden shifts in market conditions, disruptions, changes in production capacity, customer priorities, and materials and component supply. Lacking visibility and control over their supply chain operations, companies are often compelled to hold excess inventory and bear capacity loses due to frequent disruptions – and this can weigh heavily on the bottom line.

To attain supply chain excellence, tire companies must be equipped with automated planning and decision-support tools that enable them to visualize, synchronize, and optimize their end-to-end operations and keep supply and demand in perfect balance.


ICRON’s best-of-breed Optimized Decision Making and Supply Chain Optimization solutions pave the way to success – operationally and financially – for tire manufacturers.

By implementing ICRON’s integrated, intelligent platform, tire producers can:

  • synchronize their resources and operations as such capacity loses due to idle times can be minimized,
  • manage seasonal variations in demand by better planning of inventory positions and production levels,
  • gain visibility and control over the raw materials procurement process, manufacturing operations, WIP and finished products inventory,
  • shorten planning cycles by automating data analysis and reporting, and enabling the planners to focus on scenario analysis and decision making.