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Case Study: ICRON helps Vestel optimize end-to-end supply chain operations

Vestel – an ICRON customer for almost 20 years – is one of Europe’s manufacturing giants, specializing in producing consumer electronics, mobile technologies, displays and LED lighting, and household and professional appliances.  Founded in 1984 in Turkey, Vestel has grown to become a world-renowned technology conglomerate consisting of 24 companies with over 16,000 employees, an annual turnover of US$4 billion, and an export network spanning 155 countries.

In 2011, Vestel decided that it needed an integrated sales and operations planning (S&OP) solution, as the manufacturer’s supply chain had become too complex – involving too many products, components, constraints, and constantly changing demand signals – to handle. For this S&OP solution, Vestel turned to ICRON.

In this ICRON-Gurobi case study, you will learn how ICRON’s S&OP solution - fueled by the Gurobi optimization engine - has proved to be a powerful tool for Vestel, enabling the consumer electronics manufacturing giant to overcome its S&OP challenges, visualize and optimize its supply chain operations, and achieve increased agility, efficiency, and profitability.

Download the case study.



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