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Management Paper: Integrated business planning – Seeing the entire, end-to-end supply chain picture

The aim of the game for supply chain companies sounds simple: deliver products and services to customers and profits to shareholders. What makes this challenging, of course, is the complexity, uncertainty, and volatility of supply and demand dynamics in today’s omni-channel, hyper-competitive business world.

The name of the game for supply chain companies – to succeed in this challenging environment – is integrated business planning (IBP). Indeed, everyone is talking about integrated business planning, but few actually understand what it really is or why it is so important.

In this management paper, we provide an overview of the entire, end-to-end supply chain planning framework, and explain why integrated business planning is such an important concept for companies to embrace and embody.



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