ICRON will be a Silver Exhibitor at the upcoming Gartner Supply Chain Executive Conference 2019 on 17th-19th June 2019 in Barcelona, Spain. Click here to find out more.

Most executives think their companies need to improve their supply chain agility, ICRON survey shows

Amsterdam, 17 July 2018 – More than half of supply chain executives think their supply chains are only “moderately agile” or “not agile at all”, according to the results of a survey released today by ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions. The survey – taken by over 100 supply chain executives at the 20th annual EMEA Supply Chain & Logistics Summit & Expo last month in Amsterdam – showed that 49% of respondents think that their supply chains are “moderately agile” and nearly 6% view their supply chains as “not agile at all”. Only 10% said their supply chains are “fully agile”, while 35% reported that their supply chains are “very agile”.

Alfred den Besten, ICRON’s Chief Marketing Officer, remarked: “ Supply chain agility – the ability to rapidly and effectively handle unexpected events, disruptions, and volatile fluctuations in supply and demand to ensure ongoing productivity and profitability – is an essential ability in today’s challenging, consumer-centric business environment. The fact that most supply chain executives think that their supply chain agility is lacking is alarming, and underscores the need for solutions that enable this crucial capability.”

When asked whether their company is more “planning-oriented” or “decision-oriented”, 43% said that their company is “mainly decision oriented” and 12% reported that their company is “fully decision-oriented”, while 43% think that their company is “mainly planning-oriented” and 2% said their company is “fully planning-oriented.

Interestingly, we see more and more companies adopting a decision-oriented operational approach (as opposed to the traditional planning-oriented approach),” den Besten added, “ One of the key aims of this decision-oriented approach is to enhance supply chain agility – by giving planners and key stakeholders the ability to quickly make the best possible business decisions in the face of unforeseen events and disruptions. In a nutshell, by improving your decision making, you can improve your supply chain agility.”


Every company’s decision making, planning, and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations across various industries including manufacturing, automotive, high-tech and electronics, aviation, and maintenance, repair, and overhaul (MRO), ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

For more information about this press release and/or ICRON, please contact: