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Only 50% of companies can measure the cost of their data, ICRON survey shows

Istanbul, Turkey – 18 April 2018 – 50% of companies are not able to measure the cost of their data, according to the results of a survey conducted by ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions. The survey, which was completed by 165 executives at the IoT EurAsia 2018 event held in Istanbul last week, revealed that approximately half of companies – and only 35% in the manufacturing sector and 43% in the services sector – can accurately gauge their data costs, which may include costs for data collection, data cleaning, data updating, and data storage and access.

The survey also showed that only 68% of the data collected by companies is considered to be reliable and of good quality, while 32% of the data is thought to be unreliable and of poor quality. Only 12% of the respondents said that all the data that their companies collect is reliable and accurate.

Furthermore, the group of executives who admitted that they don’t know the cost of their companies’ data also said that only 62% of their data is reliable and of good quality – which means that around 38% of their data costs are related to data that they deem to be unreliable and of substandard quality.

Alfred den Besten, ICRON’s Chief Marketing Officer, commented: “ The results of our survey are fascinating, as such a high percentage of respondents stated that they don’t know what the true cost of their data is and that they think their data is not reliable and of subpar quality. This means that many companies are burning money on collecting and maintaining useless data, and that unreliable data is being used to make important business decisions – and this poses a major risk. To be successful, companies must be able to assess the cost and improve the accuracy of their data and use their data to make the best possible decisions.”

ICRON’s President A. Tamer Ünal – who gave a presentation at the IoT EurAsia event on the topic of how to “Instantly transform your data into optimized decisions” – remarked: “ Companies today have access to a tremendous amount of data from various sources including IoT devices and back-office systems, and data is the key driver of their business decisions. The fact that so many executives don’t have a handle on their data costs and don’t trust the reliability of their data demonstrates that there is a real need for systems and solutions that enhance data utilization. ICRON’s groundbreaking optimized decision making platform does exactly that, enabling companies to use their data to automatically generate optimal plans and projections and make optimized decisions that minimize costs and maximize productivity and performance.

ICRON will be releasing the full results of the survey in the coming weeks.


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and ICRON’s maturity based investment model is a driving force for a reduced total cost of ownership. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

For more information:

Alfred den Besten VP Global Marketing