ICRON will be a Silver Exhibitor at the upcoming Gartner Supply Chain Executive Conference 2019 on 17th-19th June 2019 in Barcelona, Spain. Click here to find out more.

ICRON bolsters presence in Asia Pacific with addition of new leadership and opening of Kuala Lumpur office

Amsterdam, Netherlands – 28 March 2018 – ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today announced the addition of industry veteran Sanjay Nair to its global team as Director for Asia Pacific. ICRON also announced the opening of a new office in Kuala Lumpur as well as the expansion of its office in Singapore as the company looks to strengthen its presence in the Asia Pacific region.

Sanjay will be based in Singapore and will be responsible for accelerating ICRON’s growth in the Asia Pacific region and strengthening the company’s existing customer relationships.

Maarten Baltussen, ICRON’s Chief Revenue Officer, is very pleased with the latest developments: “ICRON is expanding globally at a rapid rate, and our focus APAC is stronger than ever. The establishment of our new office in Kuala Lumpur and the relocation of our Singapore office to a bigger premises enables us to better serve our customers in Asia Pacific and sets the stage for further growth.”

“In order to make sure that our growth is sustainable in the region, we also need highly skilled and experienced managers to join us. Indeed, growing fast also means managing growth – being sustainable and reliable, and maintaining our high customer service standards to ensure customer satisfaction. Sanjay Nair – who previously held senior leadership positions for brands such as SAP and Quintiq over the last 17 years – is an excellent addition to our global team, bringing years of industry and regional experience and expertise to ICRON.”

Maarten is convinced that ICRON is building one of the strongest sales teams in the Supply Chain Optimization software industry: “Besides Sanjay, we have a Sales Director who joined ICRON at the beginning of 2018 in Turkey, Sibel Mersin. Before joining ICRON, she held several senior management positions at Oracle, SAP, KoçSistem, and Microsoft. And last year, Kerem Seçilmiş joined the team as a Sales Director. Kerem previously served in numerous senior management roles for Oracle and Vodafone. With the team we have, I firmly believe that in the coming years ICRON will cement its status as a leading global provider of Optimized Decision Making and Supply Chain Optimization software solutions.”

Sanjay Nair said: “I am thrilled to be part of such a fast-growing and visionary company. This is a very exciting time to be part of ICRON as they are more determined than ever to grow in the APAC region ­– which is absolutely the right move from a strategic standpoint. There is great potential for companies in the region to improve their supply chain performance and decision-making processes, and the power and flexibility of ICRON’s solution makes it uniquely capable of supporting their digital transformation towards Industry 4.0. We look forward to supporting not only our clients’ growth and success, but also the region’s broader economic development.”

ICRON’s new focus on business development in APAC is a part of the strategic vision of the company’s CEO, Gürer Ünal. “We are growing fast as more and more companies from around the globe come knocking on our door looking for Optimized Planning Solutions,” Gürer said, “We have been in Asia Pacific for a while now, and have worked with some of the most important players in the region such as SAESL (Singapore Aero Engine Services Private Limited). With the launch of our new office in Malaysia and the expansion of our office in Singapore as well as our move to bring Sanjay on board, we are ready to take the next step and become the market leader in Optimized Decision Making and Supply Chain Optimization solutions.”


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

For more information:

Alfred den Besten VP Global Marketing