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Integrated Business Planning seen as the most challenging supply chain dynamic by executives, ICRON survey reveals

Amsterdam, The Netherlands, 22 June 2018 Supply chain executives view Integrated Business Planning (IBP) as their most challenging supply chain dynamic, according to the results of a survey released today by ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions. The survey – completed by over 100 supply chain executives at the 20th annual EMEA Supply Chain & Logistics Summit & Expo earlier this month in Amsterdam – showed that 60% of executives rank IBP as the most challenging supply chain dynamic, followed by Sales & Operations Planning (S&OP), which 27% view as the most challenging supply chain dynamic.

Three other types of planning – Logistics Planning, Maintenance, Repair & Overhaul (MRO) Planning, and Workforce Planning – were all ranked by less than 10% of respondents as their most challenging supply chain dynamic.

Alfred den Besten, ICRON’s Chief Marketing Officer, remarked: “ The results of the survey confirm what we have observed in our interactions with senior supply chain managers. They view Integrated Business Planning as a chief challenge and critical capability. Indeed, the integration of business data, planning, and decision making is becoming a top priority for a growing number of supply chain executives.”

The survey also revealed that supply chain executives view Profit Margins as their most challenging market dynamic. Profits Margins was ranked as the most challenging market dynamic by 36% of respondents, followed by Time to Market with 27%, and then Customization, Globalization, and Order Fulfillment.

Unsurprisingly, the survey showed that profit margins are of the utmost importance to supply chain executives – in their position, they are always watching the bottom line,” den Besten added, “ Time to market is also primary concern, as the speed in which companies can bring new products or product versions to the market is a crucial element of success in today’s demand-driven, omni-channel supply chain world.”


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

Contact Information

For more information about this press release and/or ICRON, please contact:

Alfred den Besten

VP Global Marketing


M: +31(0)6.2031.5333