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Şişecam Chemicals selects ICRON to integrate and optimize end-to-end supply chain operations

Istanbul, 26 June 2018 ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today announced that Şişecam Chemicals will be implementing ICRON’s Demand Planning, Sales & Operations (S&OP) Planning, and Capacity Planning solutions at the chemicals manufacturer’s factories in Mersin, Turkey and Lukavac, Bosnia-Herzegovina. ICRON’s algorithm-based solutions will help Şişecam Chemicals to automatically generate optimal, integrated plans that increase end-to-end supply chain visibility, efficiency, and profitability.

This new implementation marks an expansion of the business relationship between ICRON and the Şişecam Group, one of the most established enterprises in Turkey and the parent company of Şişecam Chemicals. Şişecam Group currently utilizes ICRON’s S&OP, Detailed Scheduling, Financial & Budget Planning, and Strategic Planning solutions at its flat glass business in Turkey and ICRON’s Detailed Scheduling solution at its Ruscam Glass Packaging plant in Russia.

In late 2017, Şişecam Chemicals began looking for a supply chain planning and optimization solution that would achieve substantial improvements including but not limited to:

-Improved visibility over its end-to-end supply chain and coordination between various departments when generating and executing sourcing, production, and delivery plans. Currently, different departments in the organization are operating in silos and manually creating their own plans using Excel files.

-Optimized balancing of supply and demand, given volatile market dynamics and scarce manufacturing resources, and the capability to rapidly respond to new customer orders while managing production capacity and material and inventory levels.

-Identifying and resolving bottlenecks in production capacity and material availability and also in making accurate stock projections and plans.

To enable Şişecam Chemicals to conquer these and other supply chain challenges, ICRON proposed a trio of solutions: Demand Planning, S&OP Planning, and Capacity Planning. After a thorough and rigorous selection process that involved multiple providers, Şişecam Chemicals chose ICRON.

The deployment of ICRON’s solutions will enable Şişecam Chemicals to achieve end-to-end supply chain visibility and agility as well as the capability to automatically generate optimal short- and medium-term plans that match supply and demand and optimize inventory, delivery performance, sourcing, and capacity and resource utilization.

Barış Selçuk, ICRON’s Services & Support Director, remarked: “ ICRON’s integrated, intelligent platform will serve as the ‘single source of truth’ for supply chain planning within Şişecam Chemicals, fostering greater cross-functional communication and collaboration and delivering optimized planning, decision making, and execution across the chemical manufacturer’s operations. After the implementation of the ICRON solutions, we expect to see a significant increase in Şişecam Chemicals’ customer service levels, gross profits and gross margins and a decrease in inventory levels and costs.”

About Şişecam Chemicals

​​​​ Şişecam Chemicals represents one of the four main businesses of Şişecam. Şişecam Chemicals represents Şişecam in the chemicals, mining and glass fiber industries successfully on a global scale. It operates in the fields of soda products and chromium chemicals industrial raw materials, glass fiber, Vitamin K3 derivatives, and sodium metabisulfite in over 20 facilities across five countries.


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

Contact / Information:

For more information about this press release and/or ICRON, please contact:

Alfred den Besten

VP Global Marketing