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Vestel optimizes board production planning, decreases planning cycle time by 85% with ICRON

Istanbul, 28 November 2018 ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today announced the go-live of its enhanced and expanded board production planning solution at Vestel, one of Europe’s manufacturing giants that specializes in producing consumer electronics, mobile technologies, displays and LED lighting, and household and professional appliances.

The deployment of the newly upgraded solution for board production planning at Vestel – which has been an ICRON customer since 1999, and has been using ICRON’s Sales and Operations Planning (S&OP), Production Planning (for its assembly, plastic, metal, and board lines) and Order Promising solutions for many years – has enabled the manufacturing company to integrate and optimize its surface mount device (SMD) lines production planning and reduce its planning cycle time by 85%.

With the newly upgraded version of the board production planning solution – which Vestel has been using since 2010 – planners can simultaneously plan their SMD lines (main board, power, and module) production processes for televisions and visual solutions products in a single, integrated planning environment.

The new solution also gives Vestel the capability to:

  • Automatically create production plans that streamline, synchronize, and optimize its board production operations.
  • Reduce the duration of planning cycles by 85%.
  • Monitor stock levels, customer orders, capacity requirements, and critical component supply levels in real time and dynamically revise board production plans to take into account changing supply chain conditions and constraints.
  • Automatically update board production orders in the company’s ERP and MES systems.
  • Minimize setup times and maximize on time, in full (OTIF) delivery performance and customer satisfaction.

Barış Selçuk, ICRON’s Operations Director for Europe, commented: “ We are thrilled to announce the successful deployment of our new and improved board production planning solution at Vestel – one of ICRON’s most loyal, long-term customers with a business relationship stretching back nearly 20 years. This new solution empowers Vestel’s board production planners to automatically generate integrated, optimized production plans and make optimized decisions to dramatically decrease setup and planning cycle times and increase efficiency and OTIF performance.” “The go-live of this new board production planning solution marks yet another major milestone and an expansion of our two-decade collaboration with Vestel, which utilizes numerous ICRON solutions to optimize its end-to-end supply chain planning and decision making,” Selçuk added.

Serdar Evlatoğlu, Vestel’s Production Planning Manager, remarked: “ With the go-live this enhanced production planning solution, we are now able to synchronize and optimize our board production planning and decision making. We have also gained complete, real-time visibility over supply and demand conditions and constraints as well as levels of inventory and critical component parts.”

ICRON has once again proven that its solutions have the power and flexibility to provide a perfect fit for our planning and scheduling needs,” Evlatoğlu added, “ We have been using ICRON’s solutions for many years, and I’m certain that we will continue to use them in the years to come. With ICRON, we can cope with the complexity and volatility of our supply chain, and achieve better productivity and performance for our customers and profitability for our shareholders.”


ICRON is a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions.

Founded in 1992, ICRON has a single mission: to help our customers visualize, synchronize, and optimize their end-to-end supply chain operations and enable them to make optimized decisions that improve their productivity and profitability.

ICRON’s software platform – developed over the past 25 years by our team of academics and supply chain professionals and proven through over 500 successful implementations in some of the world’s largest corporations across various industries including manufacturing, automotive, high-tech and electronics, aviation, and maintenance, repair, and overhaul (MRO) – empowers supply chain companies to achieve decision-centric optimization.

With ICRON, each company’s planners and other key stakeholders can not only generate and execute integrated, optimized plans, but also can make optimized strategic, tactical, and operational decisions that drive improved efficiency, delivery performance, and bottom-line results.

ICRON’s algorithm-based, data-driven, decision-centric software platform supports multiple users, multiple decision processes, multiple scenarios, and multiple problem-solving techniques including optimization, heuristics, routing, scheduling, pegging, machine learning, and artificial intelligence algorithms and others.

ICRON possesses the power and flexibility to provide a complete, customized supply chain planning and decision-making optimization solution for any company. No matter how complex and challenging your company’s supply chain problems are, ICRON will serve as the single solution – delivering total decision-centric optimization across your end-to-end supply chain operations.

About Vestel

Comprised of 24 companies, the Vestel Group is a multi-industry manufacturer, which operates in electronics, household appliances, mobile technologies, LED lighting and defence. Testimony to the global importance of Zorlu Holding across multiple technology sectors, Vestel is not only thriving at home in Turkey with its 12 companies, but also through a further 14 businesses that have been set up in various other parts of the world.

Originally founded in 1984, Vestel has grown from strength to strength, realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.

For more information about this press release and/or ICRON, please contact:

Alfred den Besten

VP Global Marketing