Fast-moving consumer goods (FMCG) manufacturing companies – which produce low-cost products like pre-packaged foods and beverages, toiletries, cleaning products, and over-the-counter drugs – operate in a business environment characterized by high volumes and low profit margins.
Demand for FMCG products – which typically sell quickly and are consumed rapidly – is fast and furious, spiking significantly for particular products in certain locations during holiday periods and various seasons. Making sure that the right products are on store shelves at the right times is crucial for FMCG manufacturers, and to achieve this they need supply chain efficiency and agility as well as the ability to accurately forecast demand and dynamically prioritize specific customers and channels. Just-in-time (JIT) manufacturing is the name of the game for FMCG players.
Fundamentally, FMCG manufacturers have two simple, but conflicting, business goals: to maximize customer satisfaction while minimizing inventory and costs. Balancing these business goals in the most profitable way possible is the core challenge that FMCG manufacturers face.
Join one of our webinar sessions on January 24th to find out more about opportunities for optimization in the FMCG manufacturing industry! There are 2 sessions: 09:00 am and 03:00 pm (CET / GMT+1).