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Customer Centric Supply Chain Planning


Precise Forecasts, Profound Impact

Effectively utilizing a proficient demand planning platform empowers organizations to proactively anticipate and promptly meet customer needs. Accurate demand prediction leads to effective inventory management, resource utilization, increased profitability, and seamless product-life-cycle management. Continuous quality analysis enhances service levels and improves customer satisfaction.

ICRON Demand is a strong partner on the journey to success, harnessing the power of AI-driven methods to provide businesses with accurate forecasting. This empowers organizations to confidently navigate uncertainty, to thrive in an ever-evolving and demanding market environment, without the complexities of managing historical data or real-time updates.


Let's dive into how ICRON Demand benefits your organization with improved operations, optimized decision-making, and long-term sustainability.

Forecast Accurately

Overcome uncertainty with AI/ML-powered demand forecasting and forecast consolidation. Utilize historical data, market behavior, and sales targets to predict customer demand. Achieve accuracy tailored to your unique business logic and product range.

Make Optimized Plans

Generate and sustain forecasts based on business critical parameters. Utilize these precise forecasts as a strong basis for optimizing decisions in all decision-making processes.

Maximize Profits

Align production and inventory levels with correct customer demand. Reduce inventory carrying costs. Maximize revenue potential through accurate demand forecasting.

Streamline Product Life-cycle Management

Enrich the demand decision process by incorporating demand profiles from existing products into new product launches and allocate resources more effectively to high-growth potential products.

Improve Collaboration

Involve sales teams and other departments in demand decision process to foster cross-functional collaboration and enhance the accuracy of forecasts.

Achieve Agility

Enable rapid adaptation to shifting market dynamics through the analysis of possible future scenarios.

Get Advantage of Demand Sensing

Incorporate real-time demand sensing and make proactive decisions to changing market conditions.

Boost Supply Chain Resilience

Achieve supply chain resilience by employing anticipatory measures and proactive responses driven by accurate forecasting.

Leverage End-to-end Visibility

Utilize end-to-end process coverage and visibility in you supply chain to make feasible and optimal demand decisions.

Measurable Benefits


Decrease in Stock Holding Cost


Reduction in Out-of-Stock


Closer to Optimal Stock Levels

A Unique Perspective on
Demand Decisions
with ICRON's Differentiators

Customer Centricity
  • Tailoring your demand decision process means you can put the spotlight on the unique needs, behaviors, and preferences of different customer segments. It's all about making sure your customers feel heard and understood.
  • Exploring the various levels of demand decision-making, whether through provided or customized hierarchies, allows you to easily group or break down decisions as needed.
Dynamic Global Pegging
  • Closely examine the performance of both past and future promotions using the dynamic link between forecast components to discern the strengths and weaknesses of your promotional strategies.
  • Dive into the intricacies of how demand with capacity constraints shapes your unconstrained forecasts, offering a more profound insight into the factors impacting your demand forecasting.
Embedded Analytics
  • Advanced data processing techniques facilitate the analysis of pertinent data, facilitating to implement necessary adjustments before forecasting, thereby enhancing accuracy.
  • Customized advanced forecasting methods are applied to align with your specific business context.
  • Benefit from a wide range of analytics capabilities to understand demand patterns, identify opportunities and risks, and make data-driven decisions.
  • Thoroughly evaluate the accuracy and bias performance of each forecast level and utilize root cause analysis to take the appropriate actions.
Risk Management
  • Gain valuable insights from leading indicators and early alerts regarding potential risks and opportunities. This enables you to bolster your proactive approach with an advanced proposal mechanism, ensuring you stay one step ahead.
  • Accurate demand forecasts guide effective resource allocation, reducing waste, and ensuring optimal utilization of resources throughout the supply chain.
  • Improved demand forecasting and planning actively lowers the environmental impact of the organizations.
  • Aligning production with actual demand actively supports responsible consumption practices.
Adaptive Scenario Planning
  • Benefit from out-of-the-box business intelligence, analytics, and reporting capabilities that present all key performance indicators, allowing your organization to compare and evaluate multiple scenarios and make the best decisions that meet business objectives.
  • What-if scenario analysis offers you the capability to explore potential risks and opportunities. Through simulations and scenario planning, you can effectively harness the agility of your supply chain.
Features That Set You Apart for Success!

ICRON Demand is equipped with cutting-edge technological features that empower your organization to optimize demand planning practices at all strategic, tactical and operational levels, facilitating efficient and informed decision-making in your supply chain.

Advance Demand Management

  • Advance demand integration and approval process
  • Enrichment of baseline forecast via collaboration of sales teams and demand planners
  • Consolidation of machine learning and real-life inputs coming from different sources
  • Analysis of the inputs coming from various teams and sources
  • Ability to consolidate different sales opportunities from sales team and customers

Outlier Detection

  • Clear visibility into outlier analysis
  • Detailed analysis of past sales including their reasoning
  • Ability to review and apply suggestions to clean outliers

Product Life-cycle Management

  • Phase-in/phase-out, NPI, and EOL management
  • Ability to define relationships between new, old and existing products for forecasting of newly introduced items

Baseline Forecast Management

  • Detailed forecast plan analysis including algorithmically generated and manually adjusted forecasts
  • Forecasting at different levels in a forecast pyramid
  • Forecast generation using state-of-the-art forecasting methods

Event Management

  • Observing the effect of past campaigns and special days on sales
  • Incorporating the potential impact of future campaigns and special events on sales into forecasts
  • Campaign and promotions management

Elevate Your Demand Management

By harnessing advanced demand planning tools and precise forecasting powered by ICRON Demand, you can proactively meet customer needs, enhance profitability, and streamline your supply chain operations.

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Demand Decision Process

ICRON Demand empowers businesses to navigate uncertainty through accurate forecasting using AI-driven methods that take into consideration historical data, reaTime updates, and fast adaptation to changing market conditions and disruptions.