VESTEL, a prominent global conglomerate, had been working with ICRON since 1999. Since then, ICRON has worked with VESTEL on numerous optimization projects. This project was focused on the electronics division. As their operations expanded, VESTEL needed to move to an integrated planning platform with sharper planning capabilities. They chose the ICRON S&OP solution, aiming for smarter, faster, and more connected decisions across their supply chain. ICRON’s integrated sales and operations planning platform enabled VESTEL to boost planning accuracy by 20%, cut synchronization time to one day, and enhanced company-wide collaboration – giving them the speed and clarity to operate their massive production and distribution network.
VESTEL presented ICRON with a unique planning predicament. As a leading consumer electronics manufacturer in Europe, VESTEL boasts a wide product portfolio that is continually evolving with technological advancements and market trends. VESTEL operates in a dynamic environment striving to adapt to customer demands including order quantity, due dates, and product specifications. The primary goal of implementing a S&OP solution at VESTEL was to enable responsiveness and collaboration between different levels of the supply chain. For better understanding, we can break it down like this –
With customers in the western world, and a supplier network spanning different parts of Asia – VESTEL struggled with long lead times for material procurement and resulting imbalance in demand and supply. It was critical to imbue greater flexibility and integration in their S&OP process.
VESTEL sought to revolutionize their planning processes with the right technological solutions. Before the partnership, they relied on manual planning processes using Excel spreadsheets and an outdated ERP system. They aimed to build an advanced planning process that could grow with their business.
As business expanded and complexities grew, VESTEL needed an automated solution that could process their planning data in real time. They wanted to eliminate the blind spots and ensure end-to-end visibility for their planners and decision-makers.
By easing the process of building a robust long-term operations plan, VESTEL intended to improve the responsiveness and collaboration between their sales, marketing, procurement, manufacturing, and R&D departments.
Manage Long Lead Times
With customers in the western world, and a supplier network spanning different parts of Asia – VESTEL struggled with long lead times for material procurement and resulting imbalance in demand and supply. It was critical to imbue greater flexibility and integration in their S&OP process.
Advanced Planning Process
VESTEL sought to revolutionize their planning processes with the right technological solutions. Before the partnership, they relied on manual planning processes using Excel spreadsheets and an outdated ERP system. They aimed to build an advanced planning process that could grow with their business.
Enhancing Dynamic Visibility
As business expanded and complexities grew, VESTEL needed an automated solution that could process their planning data in real time. They wanted to eliminate the blind spots and ensure end-to-end visibility for their planners and decision-makers.
Seamless Collaboration
By easing the process of building a robust long-term operations plan, VESTEL intended to improve the responsiveness and collaboration between their sales, marketing, procurement, manufacturing, and R&D departments.
In a fast-paced industry like consumer electronics, an expanding business like VESTEL was bound to face challenges. With more products, tighter deadlines, and changing customer expectations, planning is a race against time. VESTEL did not want to just keep things running – they wanted to get ahead on the growth path. Here’s a look at some of the challenges holding them back
As their product portfolio constantly grew and evolved to meet market trends, it was difficult to keep supply synchronized with the demand. Planning teams were not well-equipped to make optimized decisions and coordinate with accuracy.
Sourcing production materials from Asia, manufacturing in Europe and supplying to the Western world prolonged lead times. Long lead times complicated the demand-supply alignment and made it tough to respond quickly to shifts in demand.
VESTEL planners relied on manual planning and outdated ERP systems to assimilate and analyze planning data. The decision-making process was slow and hindered the efficiency and scalability of the planning system.
The absence of real-time data processing resulted in blind spots, making it difficult for planners and decision-makers to have a comprehensive view of operations. Planners could react to disruptions but could not anticipate them
Sales, marketing, procurement, production, and R&D teams could not synchronize their efforts and collaborate. Each team would plan in siloes with limited information and differing objectives making it impossible to collaborate.
Complex Product Portfolio
As their product portfolio constantly grew and evolved to meet market trends, it was difficult to keep supply synchronized with the demand. Planning teams were not well-equipped to make optimized decisions and coordinate with accuracy.
Long Lead Times
Sourcing production materials from Asia, manufacturing in Europe and supplying to the Western world prolonged lead times. Long lead times complicated the demand-supply alignment and made it tough to respond quickly to shifts in demand.
Outdated Planning Solutions
VESTEL planners relied on manual planning and outdated ERP systems to assimilate and analyze planning data. The decision-making process was slow and hindered the efficiency and scalability of the planning system.
Lack of Real-Time Visibility
The absence of real-time data processing resulted in blind spots, making it difficult for planners and decision-makers to have a comprehensive view of operations. Planners could react to disruptions but could not anticipate them
Siloed Planning
Sales, marketing, procurement, production, and R&D teams could not synchronize their efforts and collaborate. Each team would plan in siloes with limited information and differing objectives making it impossible to collaborate.
Addressing these challenges was crucial for Vestel to enhance agility, accuracy, and collaboration within their supply chain operations.
Building on their long-standing partnership, VESTEL turned to ICRON once again—this time to implement a fully integrated S&OP platform. The rollout was fast, and the impact was immediate. With ICRON’s S&OP solution in place, VESTEL’s planners could:
Quickly generate optimal plans that align with forecasts, customer needs, and constraints—all while minimizing costs and staying ahead of shifting market dynamics.
Automatically adjust plans as new orders come in, ensuring VESTEL could respond to changes without disruption and keep supply and demand in perfect sync.
Identify mismatches between forecasts, supply limits, and demand early—enabling proactive decision-making and helping prevent costly delays or shortages.
Run simulations, compare historical plans, and evaluate scenarios to make smarter, future-proof planning decisions with the help of real insights.
Integrate planning efforts across departments, ensuring that sales, marketing, operations, and finance are all working in sync toward shared business goals.
Reduce excess stock and improve delivery performance through real-time visibility and more accurate, data-backed forecasts—driving customer satisfaction and operational efficiency.
Here’s a look at the most noteworthy benefits in this case
VESTEL is one of Europe’s largest and most dynamic consumer electronics manufacturers, renowned for its expansive product range spanning TVs, home appliances, and digital devices. VESTEL combines high-volume production capacity with cutting-edge R&D to deliver innovative, quality-driven products to millions of customers. As a company at the forefront of consumer technology, VESTEL’s operations are vast and highly complex — involving a global supplier base, manufacturing facilities producing thousands of SKUs, and a constantly evolving portfolio shaped by fast-changing consumer demands. With such scale and speed, supply chain planning is both a competitive differentiator and a daily challenge.
VESTEL partnered with ICRON to transform its supply chain planning to stay ahead of market volatility and internal complexity. With ICRON’s integrated S&OP platform, VESTEL planners now have real-time visibility, smarter insights, and a faster response to change. Now, VESTEL teams across departments work from a single, connected plan — with real-time visibility, faster response times, and clear, data-driven decisions. What used to take weeks now takes hours, giving VESTEL the agility to stay ahead in a competitive market.
“Before ICRON, it used to take us weeks to make a plan, but now we can generate a plan in a matter of hours or even minutes. ICRON is a powerful and agile planning platform that is capable of handling the complexity and constraints of our supply chain. ICRON serves as the single source of truth in our organization. Now, planners from different departments are using ICRON to manage their daily operations. When they use ICRON solutions, they gain visibility over their operations and are able to access plans, data, and insights that they can rely on.”
ICRON Demand empowers businesses to navigate uncertainty through accurate forecasting using AI-driven methods that take into consideration historical data, reaTime updates, and fast adaptation to changing market conditions and disruptions.
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