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ICRON - Gurobi partnership brings true optimization power!

Amsterdam, 12 January 2018 – Today ICRON and Gurobi proudly announce the signing of a global partnership. This partnership brings new energy to the market. First of all, ICRON’s and Gurobi’s R&D specialists will join forces and knowledge in order to continuously improve the quality of the solution. They will the align more and more in the near future.

The partnership will bring serious customer benefits. For example, Gurobi updates will be automatically done within ICRON. Gurobi’s specialist will put emphasis on the specific problems ICRON consultants come across in the market. ICRON will add several Gurobi specific capabilities to the ICRON modeling engine, so the two products will be more integrated. Eventually this will provide customers the capacity to solve more complex problems, even faster.

Frank Häger, Managing Director, EMEA - International Sales at Gurobi Optimization is enthusiastic about the partnership with ICRON: “ We know ICRON already for a long time and we worked on some projects together in the past. But now we are really going to join our R&D efforts, bringing true optimization power to the market. To deliver the best solver possible Gurobi is constantly looking to push the performance frontier for linear, quadratic, and mixed-integer programming forward while delivering the reliability and stability our clients demand. It’s clear that ICRON will help us in pushing this frontier”.

Caner Taşkın, Chief Technology Officer of ICRON explains why ICRON and Gurobi are such a good match: “ For optimization there are very specific mathematical algorithms and software solutions that efficiently solve the problems, they are called solvers. Gurobi is one of these solvers. The reason why companies are interested in Gurobi, is simple: it’s the best solver in the market. Gurobi is on the ICRON radar for a long time now and they are getting better and better in specific benchmarks”.

Caner Taşkın continues: “ With the start of the development of ICRON’s new software release we wanted to select one of the solvers as the embedded solver, so we can focus our R&D effort for getting better and better with the embedded solver. Also the next versions of the solver will be tuned for the ICRON needs. Gurobi is very receptive to the ICRON improvement suggestions, together we will continuously improve the solution and the customers will for sure benefit from this”.

Although ICRON prefers Gurobi, it is still possible to integrate other solvers with ICRON. For example, when there are very specific customers wishes or needs, or when the customer already has another solver installed.

About optimization and solvers

ICRON supports a number of problem solving techniques, some of them are heuristics, some are rule based algorithms and some are optimization algorithms. The specific type of optimization problems that we deal with are linear and integer mathematical problems. ICRON often uses such problem solving algorithms and modelling techniques for especially Sales & Operations Planning (S&OP) and Capacity Planning (CP) tactical level of planning. The longer the time horizon is, a larger part of the network is involved and therefor the financial impact is significant. Even a small increment of for example just one percent change can have a serious long term financial impact. For these types of problems and challenges optimization provides a very good approach, because you know that the solution you get out of an optimization based algorithm is going to have a big impact on the overall solution quality. Other techniques like heuristics don’t deliver enough quality. If you are planning a value of for example billions of euro’s, then you need the best solution with the highest quality you can get.

About Gurobi

Gurobi is in the business of helping companies make better decisions through the use of prescriptive analytics. In addition to providing the best math programming solver, as well as tools for distributed optimization and optimization in the cloud, the company is known for its outstanding support and no-surprises pricing. That is all we do. We don’t have competing priorities and we don’t market applications that may compete with your own. We have one goal, and that goal is to make you successful with optimization.

Founded by arguably the most experienced and respected team in optimization today, Gurobi is rapidly growing as more and more companies see the benefits of working with a partner so focused on providing the best solver and the best support possible.


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and ICRON’s maturity based investment model is a driving force for a reduced total cost of ownership. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

For more information:

Alfred den Besten VP Global Marketing