Videos
Lipton Teas and Infusions explains how Decision Intelligence–supported planning enabled a more customer-centric approach to supply chain planning, including risk management and forecasting. The story highlights how Lipton optimized its tea blending process through recipe optimization, improving planning visibility and coordination across teams.
The initiative delivered a 96% increase in demand satisfaction while also achieving blend cost savings, helping maintain consistent product quality and the taste customers expect in every sip.
Other Videos
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Optimizing Network Design
11/03/2026
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Network Design: Decisions & Trade-Offs
12/02/2026
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The Emerging Role of Supply Chain Decision Intelligence
05/02/2026
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How Aksa Akrilik Transformed Production Planning with ICRON | Interview with Levent Tan
22/08/2025
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How Sanipak Streamlined FMCG Planning with ICRON | Interview with Kaan Dikmen
11/08/2025
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Vestel & ICRON: Sales and Operations & Integrated Planning for a Customer-centric Supply Chain
09/06/2025
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How Vestel Transformed Supply Chain Planning with ICRON | Interview with Vahdet Belada
18/05/2025
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Shape Innovative Supply Chain Planning Strategies with Decision Intelligence and AI
03/03/2025
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SAESL & ICRON: Achieving Operational Efficiency that Contributes to Revenue
17/02/2025
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ICRON Talks: Navigating Supply Chain Challenges in the Chemical Industry
16/06/2024
