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How Sanipak Streamlined FMCG Planning with ICRON | Interview with Kaan Dikmen

In this customer interview, Kaan Dikeman (Supply Chain Director, Sanipak) explains how Decision Intelligence supports supply chain planning in the fast-moving consumer goods (FMCG) sector, where demand variability and service expectations are high. The interview highlights how improved visibility and coordinated planning help teams respond faster to changing demand and operational constraints.

By aligning demand, supply, and inventory planning, Sanipak strengthens responsiveness while maintaining efficiency across high-volume operations. The interview offers practical insight into end-to-end planning in fast-changing markets.

Demand Decision Process

ICRON Demand empowers businesses to navigate uncertainty through accurate forecasting using AI-driven methods that take into consideration historical data, reaTime updates, and fast adaptation to changing market conditions and disruptions.

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