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ICRON survey uncovers automotive executives’ most significant supply chain challenges

ICRON survey uncovers automotive executives’ most significant supply chain challenges

Istanbul,  31 October 2018 Sales & Operations Planning (S&OP) and Integrated Planning & Optimization are seen by automotive executives as their most challenging supply chain dynamics, according to the results of a survey released today by ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions.

The survey – completed by 150 automotive executives at the 5th annual World Automotive Conference in Istanbul earlier this month – revealed that 38% of automotive executives see Integrated Planning & Optimization (which encompasses Capacity Planning, Network Planning, Detailed Scheduling, and Order Promising) as their most challenging supply chain dynamic, while 38% rank S&OP (which encompasses Demand Planning, Financial & Budget Planning, Supply Planning, and Inventory Planning) as their most challenging supply chain dynamic.

Logistics Planning, Workforce Planning, and Maintenance Repair & Overhaul (MRO) Planning, were ranked by 11%, 9%, and 5% of respondents, respectively, as their most challenging supply chain dynamics.

When asked to identify their most important supply chain optimization challenges, 27% of respondents selected “coping with unexpected events”, while 25% chose “having the right data available at the right times”, followed by “access to customer data” with 19%, “predicting market trends and behavior” with 18%, and “access to supplier data” with 11%.

The results of our survey echo what we have heard in our discussions with senior automotive executives. The bottom line is that, when it comes to planning, S&OP and Integrated Planning & Optimization are two areas that present immense challenges for automotive companies, while developing supply chain agility and access to real-time data are two operational areas in which they are looking to improve,” commented Alfred den Besten, ICRON’s Chief Marketing Officer.

Given the volatility of demand in the automotive market and the complexity of the industry landscape, automotive companies require an algorithm-based planning and decision making solution to overcome their supply chain challenges and remain on the road to profitability. ICRON provides such a solution, and numerous major automotive companies today are using our software platform to drive efficiency and revenues to the highest levels,” den Besten added.


ICRON is a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions.

Founded in 1992, ICRON has a single mission: to help our customers visualize, synchronize, and optimize their end-to-end supply chain operations and enable them to make optimized decisions that improve their productivity and profitability.

ICRON’s software platform – developed over the past 25 years by our team of academics and supply chain professionals and proven through over 500 successful implementations in some of the world’s largest corporations across various industries including manufacturing, automotive, high-tech and electronics, aviation, and maintenance, repair, and overhaul (MRO) – empowers supply chain companies to achieve decision-centric optimization.

With ICRON, each company’s planners and other key stakeholders can not only generate and execute integrated, optimized plans, but also can make optimized strategic, tactical, and operational decisions that drive improved efficiency, delivery performance, and bottom-line results.

ICRON’s algorithm-based, data-driven, decision-centric software platform supports multiple users, multiple decision processes, multiple scenarios, and multiple problem-solving techniques including optimization, heuristics, routing, scheduling, pegging, machine learning, and artificial intelligence algorithms and others.

ICRON possesses the power and flexibility to provide a complete, customized supply chain planning and decision-making optimization solution for any company. No matter how complex and challenging your company’s supply chain problems are, ICRON will serve as the single solution – delivering total decision-centric optimization across your end-to-end supply chain operations.

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