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Nearly 70% of automotive executives say that supply chain volatility is their biggest source of business pain, ICRON survey shows

Nearly 70% of automotive executives say that supply chain volatility is their biggest source of business pain, ICRON survey shows

Istanbul, 16 October 2018 ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today released the results of a new survey, which found that 68% of automotive executives think that supply chain volatility is their biggest source of business pain.

The results of the survey – which was completed by 150 automotive executives at the 5th annual World Automotive Conference in Istanbul earlier this month – also revealed that 56% of respondents admit that they do not have an end-to-end view of their business, while 68% said that their company does not have the right technologies to support an effective S&OP (sales & operations planning) process.

When asked which trend in the automotive industry would have the most impact on their company’s strategy and operations in the next five years, 39% of respondents said “availability, integration, and interpretation of data”, while 27% said “self-driving cars”, 23% said “overhauling the purchasing process from dealers to buying online”, and 11% said “hybrid and electric cars”.

The survey also showed that 97% of automotive executives think that being able to make optimized decisions could significantly increase the competitive strength of their company.

The results of our survey provided deep and interesting insights into the main supply chain challenges that automotive executives today face and the critical capabilities that they need to overcome these challenges. For the majority of automotive executives, volatility is the number one pain point, while end-to-end visibility and effective S&OP are capabilities that they are lacking. Also, the ability to access and utilize data and make optimized decisions are viewed as very important,” commented Alfred den Besten, ICRON’s Chief Marketing Officer.

So, if you put all these insights together, I think that the overall story here is that in order to manage supply chain volatility and enable end-to-end visibility and effective S&OP, automotive companies need to be able to use their data to make optimized decisions. And this, actually, is precisely what ICRON helps them to do,” den Besten added.


Every company’s decision making, planning, and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations across various industries including manufacturing, automotive, high-tech and electronics, aviation, and maintenance, repair, and overhaul (MRO), ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

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