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What does it take to stay ahead in the fast-moving FMCG sector?
For Sanipak, it meant rethinking their entire planning process.

In this video, Kaan Dikeman, Supply Chain Director at Sanipak, shares how ICRON’s AI-driven decision intelligence transformed their supply chain planning, enabling real-time visibility, adaptive scenario planning, and smarter, system-guided decisions. With ICRON, Sanipak transitioned from a reactive firefighting approach to a forward-looking strategy that balances cost, service, and operational feasibility, all while maintaining speed and flexibility.

Watch the video to see how data-driven planning gave Sanipak a competitive edge.

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Demand Decision Process

ICRON Demand empowers businesses to navigate uncertainty through accurate forecasting using AI-driven methods that take into consideration historical data, reaTime updates, and fast adaptation to changing market conditions and disruptions.

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