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ICRON strengthens global sales team with addition of two senior software industry leaders

Amsterdam, 8 May 2018 – ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today announced the appointment of José Ling as the company’s Sales Director for Europe and Michiel de Neef as its Global Presales Director. The addition of these two software industry veterans ­­– who will be based in the company’s headquarters in Amsterdam – will fortify ICRON’s global sales team as the firm looks to continue its rapid global expansion.

Before joining ICRON, José served as Business Development Manager at the Agency of Marketing & Sales, which specializes in providing sales and consulting services to start-ups and large organizations in the IT industry such as NetApp and Nutanix. Prior to that, José held senior sales roles at several software companies including Sun Microsystems, which is a part of Oracle.

Michiel joins ICRON from software solutions provider Ab Ovo, a partner of Quintiq. He held various leadership positions over the past decade including Business Unit Director for the Advanced Planning & Scheduling Business Unit and Sales Director for Benelux, the United Kingdom and Southern Europe.

Maarten Baltussen, ICRON’s Chief Revenue Officer, commented: “ I am absolutely thrilled to welcome José and Michiel to ICRON’s growing global sales team. Both are proven, senior sales leaders in the software industry, who have throughout their impressive careers demonstrated the ability to drive sales growth and deliver service excellence for customers.

ICRON is currently in the midst of a rapid expansion in Europe and Asia, with a new office opening up in Kuala Lumpur earlier this year, a recent expansion of our Singapore office, and the size of our workforce and customer base increasing exponentially across the world,” Baltussen added, “ We are well on our way to becoming the leading global provider of Optimized Decision Making and Supply Chain Optimization solutions, and the addition of José and Michiel will undoubtedly spur and accelerate the company’s growth and development.


Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.

Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and ICRON’s maturity based investment model is a driving force for a reduced total cost of ownership. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.

For more information:

Alfred den Besten VP Global Marketing